January 11, 2010 (Boston, MA) – Gillette today announced that PG is to work with some of the best musicians in the style of the establishment UNCUT Gillette, a true silver screen digital documentary increase, which will make its world premiere at Los Angeles in late January 2010. Shot by the famous director of music photographer Danny Clinch, the film UNCUT Gillette will give fans a rare look into the world of will.i.am of Black Eyed Peas, actor and country superstar Tim McGraw, Mark Hoppus of Blink-182 and All-American Rejects Tyson Ritter.
“Music plays an important role in the lives of young people,” said Steve Fund, Gillette, director of global marketing. “UNCUT Gillette shows a side of artists who rarely, if ever, -. behind the scenes to see how to prepare, style and care, and moments of doubt that the experience before going on stage ”
Popular musicians in the film sequences Gillette UNCUT enjoyed a remarkable year. and will.i.am of Black Eyed Peas recently received several Grammy nominations, including Album of the Year and Album of the Year for The McGraw END is currently in the Top Ten charts countries’ Southern Voice, and co-starred with Sandra Bullock in the hit movie, The Blind Side. Blink-182 and millions of fans happy Hoppus, to convene this summer, and the All-American Rejects a moment ago he completed a concert tour sold out across America.
Clinch – who has filmed documentaries, audio and video clips to iconic rock bands of Bruce Springsteen & the E Street Band, Pearl Jam and The Foo Fighters – has captured the stories from what happened in the series UNCUT Gillette. Each documentary UNCUT Gillette will be surprising and revealing – for catching “thoughts and feelings of the artists before going on stage.
The campaign will be supported by Gillette UNCUT association with Fuse TV broadcast, print ads in rotation with musicians, and in agreement with the company average SPIN.com, Pandora.com, Last.FM and YouTube.com.
By counting the number UNCUT Gillette, Gillette will launch as part of the campaign as “head like a rock star,” a series of exercises shaving deadpan laugh organized by each artist. “Shave like a rock star” will Integrated Web site to coincide with the launch of Gillette Gillette UNCUT at the end of January.
